Training for healthcare professionals

Behavior Change / Smart content

28/04/2017

The challenge:

Design a lecture and workshop to raise healthcare professionals’ (HCPs) confidence in initiating adherence conversations, positively influencing patient behavior.

What we did:

  • Developed an educational lecture and interactive workshop to be delivered to a multidisciplinary audience during a two-day national HCP symposium, which was sponsored by our pharmaceutical client.
  • Included detailed case studies around context and patient profiles to prompt engaging role play and discussion.

The outcome:

The sessions were very well received, prompting the client to commission compressed one-hour ‘lunch and learn’ workshops, delivered via their sales team. We were also asked to develop educational videos on key topics, which the client launched on their online HCP hub.

LOCATION:


AREA:

Haemato-oncology