by Sarah | Feb 26, 2021 | Industry Insights
We hear so much about the importance of “the patient voice”, but what does this really mean, and do we truly understand how best to incorporate this into drug development work? We reflect on these questions in relation to rare disease and look at what we can do...
by Lina | Mar 12, 2018 | Behavior Change: Research and application of theory
The challenge: Analysis an under-performing asthma support program and provide recommendations for improvement. What we did: Carried out a literature review and insight mining of market research to identify barriers to treatment adherence and relevant behavior change...
