Analysis to upgrade an asthma support program

The challenge:

Analyse an under-performing asthma support program and provide recommendations for improvement.

What we did:

• Carried out a literature review and insight mining of market research to identify barriers to treatment adherence and relevant behavior change techniques (BCTs).
• Gap analysis of the client’s existing support program materials, measuring the extent to which they addressed barriers to adherence using relevant BCTs.

The outcome:

We developed a full set of recommendations for enhancing existing assets and creating new assets.

LOCATION:

AREA:

Respiratory