Analyse an under-performing asthma support program and provide recommendations for improvement.
What we did:
- Carried out a literature review and insight mining of market research to identify barriers to treatment adherence and relevant behavior change techniques (BCTs).
- Gap analysis of the client’s existing support program materials, measuring the extent to which they addressed barriers to adherence using relevant BCTs.
We developed a full set of recommendations for enhancing existing assets and creating new assets.