Analysis to upgrade an asthma support program

Behavior Change: Research and application of theory


The challenge:

Analysis an under-performing asthma support program and provide recommendations for improvement.

What we did:

  • Carried out a literature review and insight mining of market research to identify barriers to treatment adherence and relevant behavior change techniques (BCTs).
  • Gap analysis of the client’s existing support program materials, measuring the extent to which they addressed barriers to adherence using relevant BCTs.

The outcome:

We developed a full set of recommendations for enhancing existing assets and creating new assets.